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Task:
Research a luxury brand and its branding strategy, looking at the evolution, identifying challenges and current issues, as for having started your selected brand a new ZERO WASTE CAPSULE COLLECTION.
Assignment structure attached – please see document attached!
Chosen brand = BOTTEGA VENETA
3 main parts:
1. Brand Audit
2. Brand Strategy
3. Brand Execution
Word count: 2000 words
Please ask if any questions.

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