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A white paper is a recommendation based on two or more successful case studies demonstrating a successful strategy across an industry sector. That’s a definition, but it’s also a rubric.
A white paper is a recommendation: so it’s not just a fun fact. It has to say “you should.”
A white paper is based on two or more successful case studies: so it’s backed by real-world examples.
A white paper demonstrates a successful strategy: so there’s data showing that the recommendation works.
A white paper speaks to an entire industry sector: so it’s not addressed to consumers or to any specific client. Please utilize specific examples from Amazon case studies Please format utilizing charts, statistics, and just a couple photos.


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