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you will be expected to keep a journal, beginning Tuesday, October 20th of your observations of the marketing activities you are exposed to in your daily life. You must make at least three (3) entries per week for a period of five weeks ending November 17, a total of fifteen (15) entries. The journal entries can include information on purchase decisions you make or you observe others make, ads you hear, read or watch or discussions you have about products or services. Each entry must relate the incident you observe to the concepts we are studying in class. You must tie each entry to a marketing principle, not simply describe, for example, an advertisement you might have seen.

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