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For the Starbucks Case Study:
1. Answer question #2: To be a source of competitive advantage over time, core competencies need to be continuously honed and upgraded. Why and how did Starbucks lose its uniqueness and struggle in the mid-2000s? Answer this in terms of Accounting Profitability, Shareholder Value Creation, and Economic Value Creation.
2. What do you think is Starbuck’s Business Model? Explain.

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