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Working in business management means taking on responsibility to lead your organization in a variety of situations. Part of that responsibility is understanding where an organization has been and where it’s going. In this course, you put yourself in the shoes of a manager and use resources to make decisions on where an organization is heading in respect to business needs, organizational structure, leadership strategies, and change management. Some of the information needed may be easy to locate, but other information may take time and effort to find. Some may even need assumptions based on research. These research and strategizing skills will be useful in your business management career.
Select a company and learn about its history. This will prepare you for your Wk 2 Analysis.
Note: Some reports are more recent than others. It’s in your best interest to find a company with a recent (within 2 years) report.
Select 1 global company from “Business Source Complete: SWOT Analyses” located in the University Library to use for the next 5 weeks (this will sometimes be referred to as “your company”).
Goodyear Tire & Rubber Company
Create a chart or outline that conveys the following information:
Name of company
Industry
Brief history of company
At least 3 milestones from the company’s history
3 resources (in addition to Business Source Complete) where you can locate company information in future weeks. This may include company websites, current employees, journals, etc.
Define 1 new unique business opportunity the company can do to increase their competitive advantage.
Identify a function of management that is needed for this opportunity.
Submit your assignment.

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